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While Tinder is coming under pressure in the dating game from Badoo, it should also keep a look out for an upstart dating service that is steadily climbing the charts.Happn, which helps you find love with people who you’ve literally crossed paths with during the day, is fifth in the global Android charts and third on i OS. Tinder also has a rival in China that it needs to keep an eye on.Why the app has taken off so much in the US isn’t entirely clear.
Today, however, more than 60% of revenues are being generated in the US.And there is no dating service more alternative than Pure.The ironically named anonymous dating app, which helps like-minded adults hook up for casual encounters with Snapchat-for-dating mechanics, has managed to cross the dating divide between Russia and the US.While we might chuckle about how Pure has shown that love can cure the dating Cold War, it also offers a serious insight into how dating services can find routes to revenues that don’t directly compete with Tinder.Tinder is still top of the dating game, but it’s beginning to be challenged.
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While Badoo is going head to head with Tinder successfully, Happn and Pure show that carving out a distinct niche can give a service a chance in the competitive dating space.