Online dating cougher
The 2007 film Cougar Club was dedicated to the subject and, in spring 2009, TV Land aired a reality show called The Cougar where women would pick a date.
The 2009 sitcom Cougar Town originally explored the difficulty and stigma of many so-called cougars.
The cougar concept has been used in television shows, advertising, and film.
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Cougar women typically have big breasts and exude class and sophistication.
A 2010 British psychological study published in Evolution and Human Behavior asserted that men and women, in general, continue to follow traditional gender roles when searching for mates, and thus concluded that the posited "cougar phenomenon" does not exist, or more precisely, exists but is rare.